The design of your waiting room is an essential element to your patients experience at your dental practice. This first impression can set the overall tone for their visit and future return. As a Dental Practice owner you have the ability to create a warm and inviting space to help your patients feel at ease. What does your practice and it’s waiting room say about you?
A memorable waiting room and reception area are not solely reliant on your outstanding fitout. The ambiance you can create is also of high importance. Utilising space for a childrens’ entertainment area, allowing for patients and employees privacy, alongside creating a suitable atmosphere through the use of discrete music are just a few of the many vital ways you can communicate the characteristics of your practice. Enhance your patients experience by making these simple improvements.
1. Offer a friendly greeting to each customer as they enter your practice.A verbal ‘hello’ is the simplest ways to make people feel welcome as they arrive. Also think about the type of music that’s playing in the background. Is it suited to your demographic? You want your music to be relaxing to patients and something they will enjoy before their treatment.
2. Keep your entryway clean and clutter-free.Visible uncleanliness is a customer turn-off — it can suggest that you and your staff are disorganized and inattentive to detail. There should also be an obvious path to your reception desk.
3. Provide relevant lighting.There are a lot of lighting options out there, and the light sources you choose to incorporate in your clinic largely depend on what kind of mood you’re after. Soft, bright light gives people a sense of calm. Low, warm light emits a “homey” quality and can add to the atmosphere and charm of your practice if you’re going for more of a family vibe. However, lighting that looks and feels artificial—think fluorescent bulbs—often comes off as harsh, cold, and industrial, and generally does not create an inviting atmosphere.
4. Incorporate memorable details.Lots of reception areas have water coolers; set your business apart by offering something fun and different. Establish areas of visual interest—fresh flowers, a well-maintained fish aquarium, or a beautiful piece of art. If you provide reading material in your waiting area, consider the interests of your clientele and put out magazines and books to suit.
5. Use decor to add personality.Think of décor as a means of expression for your clinic—a way to reinforce your brand identity. This definitely is an area where you can get creative, but it helps to have some kind of focused concept. Too many clashing elements will overwhelm the senses and can portray an air of chaos.
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