A verbal ‘hello’ is the simplest ways to make people feel welcome as they arrive. Also think about the type of music that’s playing in the background. Is it suited to your demographic? You want your music to be relaxing to patients and something they will enjoy before their treatment.
Visible uncleanliness is a customer turn-off — it can suggest that you and your staff are disorganized and inattentive to detail. There should also be an obvious path to your reception desk.
There are a lot of lighting options out there, and the light sources you choose to incorporate in your clinic largely depend on what kind of mood you’re after. Soft, bright light gives people a sense of calm. Low, warm light emits a “homey” quality and can add to the atmosphere and charm of your practice if you’re going for more of a family vibe. However, lighting that looks and feels artificial—think fluorescent bulbs—often comes off as harsh, cold, and industrial, and generally does not create an inviting atmosphere.
Lots of reception areas have water coolers; set your business apart by offering something fun and different. Establish areas of visual interest—fresh flowers, a well-maintained fish aquarium, or a beautiful piece of art. If you provide reading material in your waiting area, consider the interests of your clientele and put out magazines and books to suit.
Think of décor as a means of expression for your clinic—a way to reinforce your brand identity. This definitely is an area where you can get creative, but it helps to have some kind of focused concept. Too many clashing elements will overwhelm the senses and can portray an air of chaos.
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